Japanese company LIXIL, full-scale business development in South Africa

Japanese company LIXIL, full-scale business development in South Africa

 

The LIXIL Group Co., Ltd. has made Grohe Dawn Watertech Holdings Propriety Limited, a South African housing equipment company, a wholly owned subsidiary.
GDWT will be newly developed as a brand “LIXIL Africa”.
 
Since water markets such as Africa’s water faucet fittings are expected to grow, it is expected to strengthen governance by making it a wholly owned subsidiary, and to enhance branding and marketing in Africa based in South Africa.
 
In addition, the company has developed a simple plastic toilet “SaTo” that contributes to improvement of sanitation situation in Africa.
After adding the purpose, if it flows with a small amount of water, it will fall under its own weight and the lid will close, so it will not smell and will not produce fly, and the price is less than $ 5.
The company has a strategy to expand its business in growth markets in South Africa, Kenya and other sub-Saharan Africa areas.
 
Does LIXIL brand products spread in Africa as common ones?
Keep an eye out for the future of the company’s business.
 
※Refered:LIXIL Group, Press Release
http://www.lixil.com/jp/news/pdf/170914%20LIXIL_GDWT_J.pdf

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