Case1. Support in formulating business, strategies and launching an e-commerce business specializing in second-hand automotive and parts
Target Area Tanzania and Zambia
Period September 2016 – April 2017
Client A Japanese company selling custom automotive parts in both domestic and overseas markets.
Summary ・Market research (Organizing macro data, collecting local information)
・Building business strategies
・Establishing operational structure (including production of EC site)
・Support in creating contracts
・Business partner matching, and sales support
Description Rendered services for a Japanese firm planning to set up an e-commerce business specializing in second-hand automotive and parts, primarily targeting the East African region.

Step 1: Understanding the market condition through extraction of statistical data and formulating a strategic hypothesis.

Step 2: Improvement in strategic accuracy via local research and interviews with established companies.

Step 3: Defining problems in building and operating the EC site, creating counter-measures and solutions.

Step 4: Drafting, consultation, and finalization of essential documents and contracts prior to launch.

Step 5: Matching business partners and potential buyers through And Africa’s local network.

Case2. Market research for planning and launching an e-commerce business specializing in second-hand automotive and parts, and business partner matching
Target Area UAE, Tanzania, Uganda, and Zambia
Period June 2017 – Octorber 2017
Client A Japanese company that is buying, selling, and distributing used automobiles
Summary ・Market research (Organizing macro data, collecting local information)
・Building business strategy
・Business partner matching, sales support
Description Rendered services for a Japanese big firm planning to set up an e-commerce business specializing in second-hand automotive and parts, targeting Africa.

Step 1: Defining the target market via macro data and formulating a strategic hypothesis based on resources from And Africa and published market information.

Step 2: Improvement in strategic accuracy via local research and interviews with established companies.

Step 3: Business matching with financial institutions such as local banks for the purpose of examining financing services when used cars are provided.

Step 4: Summarizing the latest situation of the market and the recommendations of possible strategy options and report it.

Case3. Fundamental research of the Dubai fitness market in order to entry into the Middle East market
Target Area UAE
Period November 2017 – December 2017
Client Major fitness company in Japan
Summary ・Market research (macro data organization, information collection by hearing トexperts)
・Recommendations on strategy policy
Description We provide services to major fitness company that are developing business in the domestic market and Asian countries.

Step 1: Survey the market environment in the Middle East and other regions, organize information (organize macro data related to the market) at desktop research

Step 2: Establish and propose strategy hypothesis based on client resource and market summary information

In the future, we plan to support you in constructing operations at store opening and marketing at expansion of business.

Case4. Investigate requirements for product aimed at nutrition supply in the afflicted area, and plan marketing strategy
Target Area ・Eastern, Southern Africa countries
・India
・Other countries where natural disasters occur
Period Jan.2018~Aug.2018
Client Major Japanese chemical manufacturers and a well-known NGO (Joint project)
Summary ・Investigation of requirements for products contributing to elimination of nutritional deficiencies at the time of disasters
・Organize method of securing profit ・Consider possibility of selling in general market
Description Domestic major chemical manufacturers collaborated with global NGOs to develop products aimed at nutritional support in natural disaster occurrence areas.
In order to clarify requirements for the product, we collected practical examples and activities of other players such as the United Nations to get insight.

Also, plan marketing policy in order to sell the same product as regular beverage / disaster prevention article in the general consumer market.

Case5. Development of luxury diaper market in major African consuming market
Target Area Morocco, Tunisia, South Africa, Kenya
Period March 2018〜May 2018
Client Domestic leading paper manufacturer
Summary ・Matching support with local retailers and wholesalers in Africa’s main consumer markets
・Field survey, African countries’ networks and our company EC surveyed product demand
Description Supporting the development of high value-added disposable diapers for infant in major African consuming countries.
 
Step 1: First, list local wholesalers and retailers in the target market and investigate the information of each company

Step 2: Contact the company that listed, using our connection

Step 3: Acquire local MTG appointment for enterprises who showed interest

Step 4: Local market survey and on-site MTG implementation

Step 5: Report on local market survey and local MTG results

Case6. Developing new sales channels of unique Japanese item in major consuming countries in Africa
Target Area Morocco, Tunisia, South Africa
Period March 2018〜On going
Client Domestic Japanese unique manufacturer
Summary ・Finding local wholesalers in each country
・Negotiate with them in terms of importing the client’s product
Description Supporting the development of sales channels for substitutes for laundry detergents (discs that can wash clothes without detergent) in major African consuming countries.
 
Step 1: First, list local wholesalers and retailers in the target market and investigate the information of each company

Step 2: Contact the company that listed, using our connection

Step 3: Acquire local MTG appointment for enterprises who showed interest

Step 4: Local market survey and on-site MTG implementation

Step 5: Negotiate about concrete transaction price and terms and conditions

Case7. Considering a new business that is a matching platform between Japanese small manufacturers and South African manufacturers
Target Area South Africa
Period April 2018〜On going
Client Japanese “MONOZUKURI” platform provider
Summary ・Discuss about the business model, especially how to monetize
・Creating list of South African manufacturers
・Contacting them in terms of business matching
Description Supporting the creation of new business of matching platform that manufacturers in South Africa and manufacturers in Japan (Parts / Assembly / Components) meet each other.
 
Step 1: First, list the local manufacturers in the target market and investigate the information of each company

Step 2: We conduct demand survey to listed companies by hearing with our connection.

Step 3: Matching platform requirements definition (currently in progress)

 

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